neverthought

Fourteen years of helping make KFC feel at home in India.

KFC

bucket canvas

KFC

bucket canvas

Reimagined KFC's iconic bucket as a platform for emerging artists, creating 150 unique designs inspired by local culture. Displayed across 700+ stores nationwide.

Reimagined KFC's iconic bucket as a platform for emerging artists, creating 150 unique designs inspired by local culture. Displayed across 700+ stores nationwide.

Bucket Canvas — 2
Bucket Canvas — 3
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The Comments Song
KFC

the comments song

KFC

the comments song

For Chizza's comeback, we turned genuine customer comments into a music track with Yashraj Mukhate. A simple social insight that became the announcement itself.

For Chizza's comeback, we turned genuine customer comments into a music track with Yashraj Mukhate. A simple social insight that became the announcement itself.

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Add Hope
KFC

add hope

KFC

add hope

We made the KFC Add Hope bucket the narrator of stories that often go unheard. Through a simple blend of packaging and technology, it helped people see the human side of hunger.

We made the KFC Add Hope bucket the narrator of stories that often go unheard. Through a simple blend of packaging and technology, it helped people see the human side of hunger.

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One Language More
KFC

one language more

KFC

one language more

We turned KFC's iconic bucket into a simple lesson in sign language, helping customers and specially-abled team members communicate more easily.

We turned KFC's iconic bucket into a simple lesson in sign language, helping customers and specially-abled team members communicate more easily.

One Language More — 2
One Language More — 3
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Be The Real You
KFC

be the real you

Be The Real You — hero
KFC

be the real you

Statement walls transforming local passions into bold pieces of environmental art — turning KFC's 'Be The Real You' philosophy into something you could actually experience.

Statement walls transforming local passions into bold pieces of environmental art — turning KFC's 'Be The Real You' philosophy into something you could actually experience.

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Wednesday Offer
KFC

wednesday offer

KFC

wednesday offer

The internet had already invented the perfect 10-second format. We simply turned it into advertising.

The internet had already invented the perfect 10-second format. We simply turned it into advertising.

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