


The deadliest seat in cricket could only belong to Thums Up. We put fans behind the stumps, giving them a view no stadium ticket could ever offer.
The deadliest seat in cricket could only belong to Thums Up. We put fans behind the stumps, giving them a view no stadium ticket could ever offer.
Designed to celebrate every hand that helped shape India, as the nation marked 75 years of Independence. A tribute to the millions behind the country's journey.

Designed to celebrate every hand that helped shape India, as the nation marked 75 years of Independence. A tribute to the millions behind the country's journey.





We turned taunts into badges of honour. Because resilience isn't about ignoring the words that hurt — it's about owning them.

We turned taunts into badges of honour. Because resilience isn't about ignoring the words that hurt — it's about owning them.






As India hosted the Cricket World Cup, the biggest battle wasn't on the pitch. It was between the believer and the doubter inside every fan.

As India hosted the Cricket World Cup, the biggest battle wasn't on the pitch. It was between the believer and the doubter inside every fan.
As Cricket World Cup fever gripped India, doubt spread faster than belief. We built a Believer Bot that answered every doubter with facts, one conversation at a time.
As Cricket World Cup fever gripped India, doubt spread faster than belief. We built a Believer Bot that answered every doubter with facts, one conversation at a time.

